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Marketing Mix of Souvenir Gift Shop
Holečková, Anna ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The main aim of the thesis is to formulate suggestions and recommendations in the area of the marketing mix. The main focus is directed to the souvenirs for the Information Center „TO JE Brno“. The thesis is devided into three parts. The first part specifies the basic theoretical terms from the point of marketing. The second part deals with the analysis of the marketing mix, customers and competition. The output is the SWOT analysis. The last part of the thesis contains personal suggestions and recommendations.
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Customer Analysis by Artificial Intelligence Methods
Butela, Michal ; Ruttkay, Ladislav (referee) ; Dostál, Petr (advisor)
This thesis is focused on learning center customer satisfaction. The object of research is surveys filled by courses' participants. Artificial intelligence methods are used for data processing. The courses' quality measurement is achieved by fuzzy logic. Customer clustering is achieved by neural networks. At the end of document is data evaluation and proposals for economics effectives increase.
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Marketing Strategy of a Selected Nonprofit Organization
Kolomazník, Tomáš ; Kolenc, Jana (referee) ; Chlebovský, Vít (advisor)
The aim of the master thesis is to create a proposal of marketing strategy, resp. segmen-tation and marketing mix for a selected NGO which is aimed at protecting the cultural heritage. The thesis summarizes the principles of elaboration of a marketing strategy, which are needed for internal and external analysis. Emphasis is given to Customer analysis which (together with SWOT analysis) forms the cornerstones for setting the goals of marketing strategy. Benefits should be: increased awareness of the brand and organization’s activities, the acquisition of new customers and additional funds.
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Business Plan
Štugel, Miroslav ; Škorpík, Pavel (referee) ; Veselý, Josef (advisor)
The focus of the diploma thesis is formulation of realistic business plan of a newly established company INEX plus Ltd. The core of its trade will be roof construction and personalized furniture production. The thesis consists of three parts. Theoretical part describes the foundation of the company and the structure of its business plan. Following sections analyze the internal and external environment of the company and formulate the business plan per se.
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Business Plan
Červinka, Petr ; Hanušová, Helena (referee) ; Bayerová, Vladimíra (advisor)
The goal of this work is to design a business plan for building a company and its successful business. The company acts as a personal agency and it will deal with the activities, which are providing demand for employees abroad, who are missing in specific areas. The company will be located in Brno and also be represented in Norway. The theoretical part includes important basic concepts, which are close to the theme of this work. The practical part analyzes conditions and environment, which serve to build the intention and realization of the personal agency and its successful business.
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Bussines Plan
Laczová, Veronika ; Ing.František Janáč (referee) ; Hanušová, Helena (advisor)
Master’s thesis deals with the establishment of social enterprise that creates workplaces. The main contribution is data processing for business, specifically for a restaurant and café, specialized in target group of people with autism spectrum disorder and in families with children. After carrying out all the analyses a suitable business plan is designed.
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Podnikatelský záměr pojízdná prodejna
VLADAŘOVÁ, Kateřina
The topic of this bachelor thesis is the development of a business plan, which is a food truck. The thesis is divided into two parts, theoretical and application. In the theoretical part are defined terms related to the topic of the thesis. These terms include entrepreneurship, entrepreneur, trade, workshop, business company, small and medium-sized enterprise, food truck, business plan and its structure. The application part consists of the business plan itself of the food truck, which would solve the problem of shopping unavailability in small villages. The thesis uses SWOT analysis, Porter's five forces model and customer analysis.
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Marketing Strategy of a Selected Nonprofit Organization
Kolomazník, Tomáš ; Kolenc, Jana (referee) ; Chlebovský, Vít (advisor)
The aim of the master thesis is to create a proposal of marketing strategy, resp. segmen-tation and marketing mix for a selected NGO which is aimed at protecting the cultural heritage. The thesis summarizes the principles of elaboration of a marketing strategy, which are needed for internal and external analysis. Emphasis is given to Customer analysis which (together with SWOT analysis) forms the cornerstones for setting the goals of marketing strategy. Benefits should be: increased awareness of the brand and organization’s activities, the acquisition of new customers and additional funds.
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Business plan for Travel agency „HoneyGo“
Ikhsanova, Adelia ; Habrmanová, Blanka (advisor) ; Mareš, Jan (referee)
The aim of bachelor thesis is to write a business plan for travel agency HoneyGo. The purpose of the plan is to create such marketing strategy to be competitive on the Czech market, and determine strategies of development to promote the product and services of the company. The analysis of the company will be conduct through description of administrative plan, SWOT and PEST analysis. Porter Five analysis will represent how attractive the Czech Tourism market is. After conduction, Five Forces analysis were identified the strategies suitable for HoneyGo. For Marketing plan was used Marketing mix, which consist of Product, Price, Place, and Promotion. The Financial plan will show all costs, and Cash Flow statement.
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Marketing Mix of Souvenir Gift Shop
Holečková, Anna ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The main aim of the thesis is to formulate suggestions and recommendations in the area of the marketing mix. The main focus is directed to the souvenirs for the Information Center „TO JE Brno“. The thesis is devided into three parts. The first part specifies the basic theoretical terms from the point of marketing. The second part deals with the analysis of the marketing mix, customers and competition. The output is the SWOT analysis. The last part of the thesis contains personal suggestions and recommendations.
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